Operating throughout the United States, CoxReps functions as a sales and marketing firm for media outlets. Focused on selling advertising to television stations, it accepts digital publishers, advertising agencies, and network affiliates as clients. CoxReps recently expanded into cross-platform advertising with the introduction of Cox Digital Solutions and Cox Cross Media.
CoxReps was founded in 2009 when Cox Media Group merged its three subsidiaries that handled regional television sales into one national organization. Covering more than 350 stations that account for more than 90 percent of all households in the United States, this firm also maintains affiliations with thousands of local and national websites. Obtaining more than $3 billion annually in billing, its staff holds extensive experience in sales, research, and programming. The company understands the importance of local engagement programs and offers scheduling guidance and targeted marketing based on audience behavior. Additionally, CoxReps employs specialists in paid programming and political advertising.
About the Author: A hardworking, results-oriented professional, John Sommese has provided his services to CoxReps and its predecessors since 1998. Currently a Vice President and General Sales Manager, Sommese oversees sales for CoxReps’ largest station group.
By John Sommese
In a study co-written by Richard B. Freeman, one of America’s most important labor economists, researchers analyzed the influence of positive thinking on employee performance throughout a company. Commonly, business leaders encourage their workers and managerial peers to adopt a positive attitude with the belief that such attitudes promote success. With his study, Mr. Freeman subjected that belief to scientific examination.
The paper, published by the Centre for Economic Performance at the London School of Economics and Political Science, analyzed surveys filled out by thousands of workers in the banking sector. This analysis found that certain banking branches fared better or fared worse depending on the attitudes of their employees. Branches exhibiting poor attitudes experienced more turnover, worse sales, and stagnant growth compared to branches staffed by those with a more positive outlook. In fact, these “poor attitude branches” were even more likely to close completely when compared to the bank branches the employed workers with a positive attitude.
Anyone interest in reading the paper in its entirety can download it at eprints.lse.ac.uk/19953.
About the Author
John J Sommese currently serves TeleRep, Inc. as the company’s Vice President and General Sales Manager. His responsibilities include overseeing performance reviews for 150 Account Executives and Sales Managers throughout the United States.