Operating throughout the United States, CoxReps functions as a sales and marketing firm for media outlets. Focused on selling advertising to television stations, it accepts digital publishers, advertising agencies, and network affiliates as clients. CoxReps recently expanded into cross-platform advertising with the introduction of Cox Digital Solutions and Cox Cross Media.
CoxReps was founded in 2009 when Cox Media Group merged its three subsidiaries that handled regional television sales into one national organization. Covering more than 350 stations that account for more than 90 percent of all households in the United States, this firm also maintains affiliations with thousands of local and national websites. Obtaining more than $3 billion annually in billing, its staff holds extensive experience in sales, research, and programming. The company understands the importance of local engagement programs and offers scheduling guidance and targeted marketing based on audience behavior. Additionally, CoxReps employs specialists in paid programming and political advertising.
About the Author: A hardworking, results-oriented professional, John Sommese has provided his services to CoxReps and its predecessors since 1998. Currently a Vice President and General Sales Manager, Sommese oversees sales for CoxReps’ largest station group.